Brand New Bra

Charismatic product designers Richard Seymour and Dick Powell are back, in a programme which follows one of their best known innovations – a new bra.

Three years ago Richard and Dick, better known for designing motorbikes and razors took on the challenge of re-designing the bra. On October the 24th this year their revolutionary bra hits the shops nationwide.

This is the story of the solution they came up with, and the bumpy ride from drawing board to shop floor as top lingerie company Charnos are persuaded to swap lace and embroidery for industrial plastic moulding in a bid to create a Better Bra.